Supermarker

Supermarker’s Mission: To Sell!

Rag

Taking 50% off a $250 dress still means walking out of the store $125 poorer. — Ian Lamont

Three to four variants per character ensure a realistic appearance

Unless otherwise stated, the images used are subject to Unsplash licenses.

This typeface has a mission: to sell! To fulfil this mission, Supermarker relies on authenticity and a few intelligent tricks.

Whether in the supermarket, webshop or retail store, customers’ attention is vied for everywhere. Marketing experts have known for a long time that their purchase decision is also about sympathy. This is exactly where Supermarker, whose name is a combination of supermarket and marker, shows its strength.

Its secret lies in its authentic appearance. Supermarker’s character is rooted in the usual, in the everyday. The subconscious mind perceives it as a familiar voice. Where other fonts that imitate handwriting are often too stiff or lurid, Supermarker hits the right note. She is friendly, well-groomed and personable. The whole effect does not impose anything on its viewers, instead it advises them and suggests products or services to them. Like a good friend, she is also a typographic influencer, a perfect fit for retailers.

Supermarker also uses a very nifty technical trick. Each letter was drawn in three slightly different variants, and the vowels have four versions. These are then intelligently mixed using sophisticated OpenType programming. This creates the impression of handwriting and not a reproduced font design.

Other typographic delights that help increase sales are catchwords such as NEW, SALE, FREE or DEAL; Dingbats and symbols such as speech bubbles, strikethroughs or shopping baskets as well as international subtleties such as a real Kreska instead of an acute or the Polish ż, which in handwriting is often written as z with a dash, but is also available without using an alternative feature. Of course, all the characters that are important for price labeling, such as discounts, etc. can be found under the corresponding OpenType features.

The authentic appearance, intelligent technology and six styles (along with italics) make Supermarker the perfect choice for offer signs, packaging, brochures, leaflets, advertisements and advertising posters. It’s a fresh, modern alternative to classics such as Comic Sans or FF Market. The font is also a fine fit for children’s books and comics, festive occasions, as well as for sports, DIY or stationary and crafts.

#65

Uppercase

Lowercase

Latin Accents

ẞ

Ẃ

Ẅ

Ẁ

Ỳ

ẃ

ẅ

ẁ

ỳ

Numerals & Currency Symbols

€

₿

₺

Punctuation

;

…

•

‽

⸘

(

)

{

}

[

]

–

—

‒

‐

‑

‚

„

“

”

‘

’

‹

›

‴

⟨

⟩

Mathematical Signs & Symbols

∙

≅

⋅

≙

−

≠

≥

≤

≈

∞

∫

Ω

∆

∏

∑

√

∂

‰

Arrows & Shapes

↑

↗

→

↘

↓

↙

←

↖

●

○

◊

■

□

▲

▼

△

▽

▴

▸

▾

◂

Ligatures

łł

Greek

Environment Agent

Ulrike Rausch

Mastering, Production

Andreas Frohloff
Christoph Koeberlin
Rosalie Wagner (Variable Fonts)

Marketing

Ulrike Rausch (naming)
Ivo Gabrowitsch (naming, copywriting, specimen)
Anja Knust (graphic design, imagery)
Lucy Beckley (English translation)

Design Period

2017–2020

Release Date

July 20, 2020; Variable Fonts February 15, 2022

Recommended Use

Advertising & Packaging
Festive Occasions
Poster & Billboards
Sports

Formats

static: OTF, WOFF2; variable: TTF, WOFF2
Further formats available on request

Licenses

TRIAL Free Test license
STANDARD Combined Print, Web, App and eBook license
EXTENDED Larger volume + Broadcasting
Further types of license available on request

Modifications & Extensions

Available on request

Variable Fonts

Included in the Family package at no extra cost.

1 Axis: weight

File sizes upright styles: 621 KB Desktop (TTF), 226 KB (WOFF2)

File sizes italic styles: 837 KB Desktop (TTF), 261 KB (WOFF2)

Trademarks

Supermarker™️ is a trademark of Fontwerk GmbH

Download PDF

Supermarker’s Mission: To Sell!

Story

This typeface has a mission: to sell! To fulfil this mission, Supermarker relies on authenticity and a few intelligent tricks.

Glyphs

Uppercase

Lowercase

Latin Accents

Numerals & Currency Symbols

Punctuation

Mathematical Signs & Symbols

Arrows & Shapes

Ligatures

Greek

Languages

Environment Agent

Supermarker’s Mission: To Sell!

Story

This typeface has a mission: to sell! To fulfil this mission, Supermarker relies on authenticity and a few intelligent tricks.

Glyphs

Uppercase

Lowercase

Latin Accents

Numerals & Currency Symbols

Punctuation

Mathematical Signs & Symbols

Arrows & Shapes

Ligatures

Greek

Languages

Environment Agent

Pairing Suggestions