Supermarker

Supermarker’s Mission: To Sell!

Designed by Ulrike Rausch to be a typographic influencer for retail.

12 Styles
Rag
Supermarker Thin
Rag
Supermarker Thin Italic
Rag
Supermarker Light
Rag
Supermarker Light Italic
Rag
Supermarker Regular
Rag
Supermarker Italic
Rag
Supermarker Medium
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Supermarker Medium Italic
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Supermarker Bold
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Supermarker Bold Italic
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Supermarker Black
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Supermarker Black Italic

Taking 50% off a $250 dress still means walking out of the store $125 poorer. — Ian Lamont

Supermarker’s 12 styles
Supermarker glyphs
Supermarker glyphs
Supermarker’s handwritten appearance
Alternates and shapes
Supermarker ligatures
Supermarker ligatures and underlines
Supermarker catchwords
Supermarker arrows
Three to four variants per character ensure a realistic appearance
Supermarker’s handwritten appearance
Supermarker’s alternates in action
Supermarker currency symbols and icons
Supermarker tennis mockup
Book cover and chart
Supermarker tape
Supermarker fictitional use
Yo!

Unless otherwise stated, the images used are subject to Unsplash licenses.

Story

This typeface has a mission: to sell! To fulfil this mission, Supermarker relies on authenticity and a few intelligent tricks.

Whether in the supermarket, webshop or retail store, customers’ attention is vied for everywhere. Marketing experts have known for a long time that their purchase decision is also about sympathy. This is exactly where Supermarker, whose name is a combination of supermarket and marker, shows its strength.

Its secret lies in its authentic appearance. Supermarker’s character is rooted in the usual, in the everyday. The subconscious mind perceives it as a familiar voice. Where other fonts that imitate handwriting are often too stiff or lurid, Supermarker hits the right note. She is friendly, well-groomed and personable. The whole effect does not impose anything on its viewers, instead it advises them and suggests products or services to them. Like a good friend, she is also a typographic influencer, a perfect fit for retailers.

Supermarker also uses a very nifty technical trick. Each letter was drawn in three slightly different variants, and the vowels have four versions. These are then intelligently mixed using sophisticated OpenType programming. This creates the impression of handwriting and not a reproduced font design.

Other typographic delights that help increase sales are catchwords such as NEW, SALE, FREE or DEAL; Dingbats and symbols such as speech bubbles, strikethroughs or shopping baskets as well as international subtleties such as a real Kreska instead of an acute or the Polish ż, which in handwriting is often written as z with a dash, but is also available without using an alternative feature. Of course, all the characters that are important for price labeling, such as discounts, etc. can be found under the corresponding OpenType features.

The authentic appearance, intelligent technology and six styles (along with italics) make Supermarker the perfect choice for offer signs, packaging, brochures, leaflets, advertisements and advertising posters. It’s a fresh, modern alternative to classics such as Comic Sans or FF Market. The font is also a fine fit for children’s books and comics, festive occasions, as well as for sports, DIY or stationary and crafts.

A
#65

Glyphs

Uppercase

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Lowercase

a
b
c
d
e
f
g
h
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z

Latin Accents

Á
Ă
Â
Ä
À
Ā
Ą
Å
Ã
Æ
Ć
Č
Ç
Ĉ
Ċ
Ð
Ď
Đ
É
Ĕ
Ě
Ê
Ë
Ė
È
Ē
Ę
Ğ
Ĝ
Ģ
Ġ
Ħ
Ĥ
Í
Ĭ
Î
Ï
İ
Ì
Ī
Į
Ĩ
Ĵ
Ķ
Ĺ
Ľ
Ļ
Ŀ
Ł
Ń
Ň
Ņ
Ŋ
Ñ
Ó
Ŏ
Ô
Ö
Ò
Ő
Ō
Ø
Õ
Œ
Þ
Ŕ
Ř
Ŗ
Ś
Š
Ş
Ŝ
Ș
Ə
Ŧ
Ť
Ţ
Ț
Ú
Ŭ
Û
Ü
Ù
Ű
Ū
Ų
Ů
Ũ
Ŵ
Ý
Ŷ
Ÿ
Ź
Ž
Ż
á
ă
â
ä
à
ā
ą
å
ã
æ
ć
č
ç
ĉ
ċ
ð
ď
đ
é
ĕ
ě
ê
ë
ė
è
ē
ę
ğ
ĝ
ģ
ġ
ħ
ĥ
í
ĭ
î
ï
i
̇
ì
ī
į
ĩ
ĵ
ķ
ĺ
ľ
ļ
ŀ
ł
ń
ň
ņ
ŋ
ñ
ó
ŏ
ô
ö
ò
ő
ō
ø
õ
œ
þ
ŕ
ř
ŗ
ś
š
ş
ŝ
ș
ß
ə
ŧ
ť
ţ
ț
ú
ŭ
û
ü
ù
ű
ū
ų
ů
ũ
ŵ
ý
ŷ
ÿ
ź
ž
ż

Numerals & Currency Symbols

0
1
2
3
4
5
6
7
8
9
¤
$
¢
£
¥
ƒ
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9

Punctuation

.
,
:
;
!
¡
?
¿
&
@
·
*
#
/
|
\
(
)
{
}
[
]
-
­
_
«
»
"
'

Mathematical Signs & Symbols

+
×
÷
=
>
<
±
~
¬
^
µ
%

Arrows & Shapes

Ligatures

ff
fi
fn
fr
ft
fu
fy
łł
th
ti
tn
tr
tt
tu
ty

Greek

π

Languages

Afrikaans
Albanian
Asu
Basque
Bemba
Bena
Breton
Catalan
Cornish
Croatian
Czech
Danish
Dutch
Embu
English
Esperanto
Estonian
Faroese
Filipino
Finnish
French
Friulian
Galician
Ganda
German
Gusii
Hungarian
Icelandic
Inari Sami
Indonesian
Irish
Italian
Jola-Fonyi
Kabuverdianu
Kalenjin
Kamba
Kikuyu
Kinyarwanda
Latvian
Lithuanian
Lower Sorbian
Luo
Luxembourgish
Luyia
Machame
Makhuwa-Meetto
Makonde
Malagasy
Maltese
Manx
Meru
Morisyen
North Ndebele
Northern Sami
Norwegian Bokmål
Norwegian Nynorsk
Nyankole
Oromo
Polish
Portuguese
Quechua
Romanian
Romansh
Rombo
Rundi
Rwa
Samburu
Sango
Sangu
Sena
Serbian
Shambala
Shona
Slovak
Slovenian
Soga
Somali
Spanish
Swahili
Swedish
Swiss German
Taita
Teso
Turkish
Upper Sorbian
Uzbek
Volapük
Vunjo
Walser
Welsh
Credits & Details
Mastering, Production

Andreas Frohloff
Christoph Koeberlin
Rosalie Wagner (Variable Fonts)

Marketing

Ulrike Rausch (naming)
Ivo Gabrowitsch (naming, copywriting, specimen)
Anja Knust (graphic design, imagery)
Lucy Beckley (English translation)

Design Period
2017–2020
Release Date
July 20, 2020; Variable Fonts February 15, 2022
Recommended Use

Advertising & Packaging
Festive Occasions
Poster & Billboards
Sports