hether in the supermarket, webshop or retail store, customers’ attention is vied for everywhere. Marketing experts have known for a long time that their purchase decision is also about sympathy. This is exactly where Ulrike Rausch’s Supermarker, whose name is a combination of supermarket and marker, shows its strength.
Its secret lies in its authentic appearance. Supermarker’s character is rooted in the usual, in the everyday. The subconscious mind perceives it as a familiar voice. Where other fonts that imitate handwriting are often too stiff or lurid, Supermarker hits the right note. She is friendly, well-groomed and personable. The whole effect does not impose anything on its viewers, instead it advises them and suggests products or services to them. Like a good friend, she is also a typographic influencer, a perfect fit for retailers.
