McQueen Grotesk

God save the McQueen

Designed by Loris Olivier, Noheul Lee and Katja Schimmel as part of a superfamily along with McQueen Display. Like a pair of modern sneakers – in it for the long run.

10 Weights
McQueen Grotesk Text Light
McQueen Grotesk Text Light Italic
McQueen Grotesk Text Regular
McQueen Grotesk Text Italic
McQueen Grotesk Text Medium
McQueen Grotesk Text Medium Italic
McQueen Grotesk Text Bold
McQueen Grotesk Text Bold Italic
McQueen Grotesk Text Black
McQueen Grotesk Text Black Italic
Rag
Rag
Rag
Rag
Rag
Rag
Rag
Rag
Rag
Rag

If everything seems under control, you are not going fast enough. — Mario Andretti

OpenType
Porsche 908/02 Spyder
Jaguar XK-SS

Story

McQueen is the popular anti-hero with two faces. The display self is a contentious eccentric who lives determinedly and only according to his own laws.

The grotesque self is an ambitious individualist who confidently tears down conventions. McQueen is Swiss typography off the beaten grids.

Through the veins of the McQueen brothers flows the blood of three designers. Loris Oliver – who came up with the idea for the font – is a Swiss designer with an enviable talent for creating trends. He knows the ‘Swiss Style’ all too well but the search for his own appeals to him much more. Noheul Lee also lives in Switzerland but hails originally from Korea and brings with her a quiet yet precise tone to the typeface as befitting with traditional Korean culture. Katja Schimmel from Germany completes the trio and adds meticulous font engineering to the typographical mix.

McQueen Display actually reconciles the incompatible principles of enormous contrast and geometric shapes and results in an unexpected unity. McQueen Grotesk dispenses with its stroke contrast and in doing so, appears much more stable, but still retains the playfulness, dynamism and curves of its counterpart. In their own way, both McQueens testify to a strong, brave and cheeky character. The two different faces create tension and positive friction.

Representative image: McQueen Display und McQueen Grotesk

Both McQueens clamour for attention but with different game plans. Display is like a Lady Gaga outfit – showy and spectacular, fit for the stage. McQueen Grotesk, on the other hand, is more stealth and fashioned in the style of a fashionable Puma sneaker – in it for the long run, in other words extensive amounts of text. As in any good family, they like to spend time together, but equally allow each other to live their own lives.

McQueen fictitious use case

Fictional mockup, both family members combined (Template: Mr. Mockup)

A
#65

Glyphs

Uppercase

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Lowercase

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Latin Accents

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Numerals & Currency Symbols

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Small Caps

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Punctuation

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Mathematical Signs & Symbols

+
×
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>
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Arrows & Shapes

Ligatures

fi
fl

Greek

π

Languages

Afrikaans
Albanian
Asu
Basque
Bemba
Bena
Breton
Catalan
Cornish
Croatian
Czech
Danish
Dutch
Embu
English
Esperanto
Estonian
Faroese
Filipino
Finnish
French
Friulian
Galician
Ganda
German
Gusii
Hungarian
Icelandic
Inari Sami
Indonesian
Irish
Italian
Jola-Fonyi
Kabuverdianu
Kalenjin
Kamba
Kikuyu
Kinyarwanda
Latvian
Lithuanian
Lower Sorbian
Luo
Luxembourgish
Luyia
Machame
Makhuwa-Meetto
Makonde
Malagasy
Maltese
Manx
Meru
Morisyen
Northern Sami
North Ndebele
Norwegian Bokmål
Norwegian Nynorsk
Nyankole
Oromo
Polish
Portuguese
Quechua
Romanian
Romansh
Rombo
Rundi
Rwa
Samburu
Sango
Sangu
Sena
Serbian
Shambala
Shona
Slovak
Slovenian
Soga
Somali
Spanish
Swahili
Swedish
Swiss German
Taita
Teso
Turkish
Upper Sorbian
Uzbek
Volapük
Vunjo
Walser
Welsh
Credits & Details
Design Contributions
  • Andreas Frohloff
Mastering, Production

Andreas Frohloff
Christoph Koeberlin

Marketing

Ivo Gabrowitsch (naming, copywriting, imagery)
Jana Kühl (imagery)
Lucy Beckley (English translation)

Design Period

2016–2020

Release Date

2020

Recommended Use

Advertising & Packaging
Editorial & Publishing
Logo, Branding & CI
Music & Nightlife
Poster & Billboards
Sports