McQueen Display - Fontwerk

McQueen Display

Swiss Typography off the beaten grid

Designed by Loris Olivier, Noheul Lee and Katja Schimmel as part of a superfamily along with McQueen Grotesk. Like an outfit from Lady Gaga – showy, spectacular, stage ready.

Rag

Kick your brain and your ass will follow. — Günter Faltin

Unless otherwise stated, the images used are subject to Unsplash licenses.

McQueen is the popular anti-hero with two faces. The display self is a contentious eccentric who lives determinedly and only according to his own laws.

The grotesque self is an ambitious individualist who confidently tears down conventions. McQueen is Swiss typography off the beaten grids.

Through the veins of the McQueen brothers flows the blood of three designers. Loris Oliver – who came up with the idea for the font – is a Swiss designer with an enviable talent for creating trends. He knows the ‘Swiss Style’ all too well but the search for his own appeals to him much more. Noheul Lee also lives in Switzerland but hails originally from Korea and brings with her a quiet yet precise tone to the typeface as befitting with traditional Korean culture. Katja Schimmel from Germany completes the trio and adds meticulous font engineering to the typographical mix.

McQueen Display actually reconciles the incompatible principles of enormous contrast and geometric shapes and results in an unexpected unity. McQueen Grotesk dispenses with its stroke contrast and in doing so, appears much more stable, but still retains the playfulness, dynamism and curves of its counterpart. In their own way, both McQueens testify to a strong, brave and cheeky character. The two different faces create tension and positive friction.

Representative image: McQueen Display and McQueen Grotesk

Both McQueens clamour for attention but with different game plans. Display is like a Lady Gaga outfit – showy and spectacular, fit for the stage. McQueen Grotesk, on the other hand, is more stealth and fashioned in the style of a fashionable Puma sneaker – in it for the long run, in other words extensive amounts of text. As in any good family, they like to spend time together, but equally allow each other to live their own lives.

#65

Uppercase

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Mathematical Signs & Symbols

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Ligatures

Greek

EPFL+ECAL Lab Exhibition

Ridley Howard ‘Shorelines’

Ordinary Lifee

Egna

Aicono

Loris Olivier

Noheul Lee

Katja Schimmel

Design Contributions

Andreas Frohloff

Mastering, Production

Andreas Frohloff
Christoph Koeberlin
Rosalie Wagner (Variable Fonts)

Marketing

Ivo Gabrowitsch (naming, copywriting, specimen)
Lucy Beckley (English translation)
Studio Sowieso (graphic design, imagery)

Design Period

2016–2020

Release Date

July 20, 2020; Variable Fonts February 15, 2022

Recommended Use

Advertising & Packaging
Editorial & Publishing
Logo, Branding & CI
Fashion
Music & Nightlife
Poster & Billboards
Sports

Formats

static: OTF, WOFF2; variable: TTF, WOFF2
Further formats available on request

Licenses

TRIAL Free Test license
STANDARD Combined Print, Web, App and eBook license
EXTENDED Larger volume + Broadcasting
Further types of license available on request

Modifications & Extensions

Available on request

Variable Fonts

Included in the Family package at no extra cost.

1 Axis: weight

File sizes upright styles: 182 KB Desktop (TTF), 78 KB (WOFF2)

File sizes italic styles: 196 KB Desktop (TTF), 89 KB (WOFF2)

Trademarks

McQueen Display™ is a trademark of Fontwerk GmbH

Download PDF

Swiss Typography off the beaten grid

Story

McQueen is the popular anti-hero with two faces. The display self is a contentious eccentric who lives determinedly and only according to his own laws.

Glyphs

Uppercase

Lowercase

Latin Accents

Numerals & Currency Symbols

Small Caps

Punctuation

Mathematical Signs & Symbols

Arrows & Shapes

Ligatures

Greek

Languages

EPFL+ECAL Lab Exhibition

Ridley Howard ‘Shorelines’

Ordinary Lifee

Egna

Aicono

Swiss Typography off the beaten grid

Story

McQueen is the popular anti-hero with two faces. The display self is a contentious eccentric who lives determinedly and only according to his own laws.

Glyphs

Uppercase

Lowercase

Latin Accents

Numerals & Currency Symbols

Small Caps

Punctuation

Mathematical Signs & Symbols

Arrows & Shapes

Ligatures

Greek

Languages

EPFL+ECAL Lab Exhibition

Ridley Howard ‘Shorelines’

Ordinary Lifee

Egna

Aicono

Related Typefaces

Pairing Suggestions