Wiegel

Fonts in use: Neue DIN

Authentic, precise … Engineered in Germany

It all began in 1948 in a forge near Nuremberg. To protect his cow irons from corrosion, Hans Wiegel dipped them in molten zinc. Two years later, he founded his first hot-dip galvanizing plant. Today, the family business WIEGEL is one of the largest hot-dip galvanizing groups in Europe with 39 locations in four countries.

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o mark the Wiegel Group’s 75th anniversary, the website was redesigned by the Nuremberg brand agency FYFF. Apart from the brand promise “Your steel in good hands”, no stone was left unturned. Instead of interchangeable stock images, authentic videos and factory photos now carry the brand.

Wiegel also focused on clarity and character in the typography: Neue DIN (Light and Medium) became the corporate typeface. Junior Marketing Manager Finn Schäfer explains the choice as follows:

We were looking for a font that was pleasing, modern and technical, while also fitting in with our industry. Neue DIN’s versatility as a variable font that offers us all the design options we need was important to us.

Finn Schäfer, Junior Marketing Manager

This brought together what belongs together: the art of medium-sized engineering and the number one industrial typeface. The result: an impressive digital presence. Precise headlines, clear introductory texts and a reader-friendly design bring the company’s mission to life word-for-word. Images, texts and messages convey with razor-sharp clarity what Wiegel is all about: “Finding the best solution for your project and guaranteeing effective implementation.”

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