The cloud-based design tool Demostack was developed for the Sales, Marketing and Partnership Managers of SaaS companies to set up, control and maintain a product demo environment – without code and without having to annoy developers.
A typical scenario: You have been invited to present your online service to the boss of a potential client. She is known for her motto “Show, don’t tell!”. To convince such clients, you need an interactive demo that showcases the product in the best light. And you need it immediately, because, as always, time is of the essence.
Instead of asking the development team for a favor, Demostack users can create a customized demo and presentation themselves. On Demostack, a clever tool clones any digital service or product into a demo environment where everything can be edited with a code-free drag-and-drop editor.
The San Francisco-based startup says: “Great demos create a connection between people and products. They help your customers imagine how your product works and what makes them successful.” And that puts Demostack and its website in the same role as potential subscribers. Accordingly, the animation, text and typography work together in a sophisticated way on demostack.com.
The headlines are set in the refreshing serif family, Orbikular by Mark Bloom (CoType Foundry), some sub-headlines in Pangea, the explanations and further sub-headlines in the very legible Pangea Text by Christoph Koeberlin. Thanks to its larger ascenders and descenders, more open forms, light ink traps and “airy” spacing, Pangea Text is perfectly suited for use on websites. In terms of character set, the 10-member family (Light, Regular, Medium, SemiBold, Bold and corresponding Italics) offers everything an internationally oriented startup needs for its business: 8 types of digit, over 20 currency signs, arrows, symbols and support for over 500 languages.
