The name of this sensation is Sukoon. A word that embodies everything this typeface represents: Silence. Clarity. Tranquility. Inner peace.
The word is understood in Arabic, Persian, Turkish and Urdu; it has also been borrowed into Hindi and other Indian languages. In Southeast Asia, the name refers to the breadfruit tree, which in turn is a symbol of frugality, gratitude, deep connection with nature, and community cohesion.
In Arabic, the diacritical mark “sukūn” also describes a state of calm: the absence of a vowel and thus a conscious pause in the voice when it briefly stops after a consonant to create a moment of silence in the flow of speech. The symbol for this is a circle, which plays a central role in the artwork accompanying the release in the form of a spherical object.