If the content is more important than the form, then a reserved design is required. If a brand wants to exude clarity, simplicity or transparency, then this promise should be made with a typeface that embodies these properties itself.
Ika is such a typeface. Its appearance is drawn in equal parts from humanistic, constructed and geometric influences. Its clear, open and balanced forms, the distinguishable characters according to DIN 1450 “Lettering – Legibility” and a perfectly balanced gray value also make this sans serif one of the most legible fonts in the Fontwerk library. It is the first choice for campaigns where a Frutiger may seem too soft or a Myriad or Corbel may seem too ordinary. As a modern alternative, it is as elegant as Frutiger (but has more of its own character), as simple as DIN (but appears more balanced) and as striking as Gotham (but runs more economically).
The character traits described also explain the typeface’s surprisingly short name: “Ika” is an Esperanto term and derives its meaning from the words: solid, transparent, modern and elegant. Should anyone be reminded of the mythological figure Icarus, they would be wrong, because in contrast to the myth, the design does not fly too high or too low.
Ika’s designer Jörg Hemker has already struck a chord with designers with his FontFonts, FF Sero, FF Nort and FF Zwo, not least because of the timelessness of these beautiful typefaces, all four of them defy and buck any trend in order to ensure their longevity. Ika is also a timeless family and, like its predecessors, leaves nothing to be desired in terms of its size. All nine weights from Thin to Ultra are equipped with the appropriate Italics and in addition to the extended Latin language support, the typeface also has Greek and Cyrillic alphabets. Speaking of languages, it is in fact Hemker’s largest family to date, covering 107 languages. Complex branding projects also benefit from a good number of extra characters, four different digit sets (with lining figures as default) and all the relevant OpenType features.
Ika is an ideal candidate for use in logos, branding, corporate design, posters, billboards as well as for wayfinding systems and texts, especially in small sizes.
By the way: In addition to the main Ika family, Jörg Hemker also drew a Compact version that is perfect for when the typeface has to leave its ideal altitude and climb a little bit higher for display purposes. Already on its way to becoming a highly extensive font family, a condensed and a narrow version are planned as well as a slab, serif and even a Didone version. Until then, the family also works well with Nikolai, McQueen Display or Romaine.