he significance of this award is demonstrated by the numbers… Out of 1,951 entries from over 40 countries or regions, 396 finalists were selected (including 232 from the professional sector) following a rigorous selection process.
Designer Christine Gertsch commented on the award: “I’m delighted to win the Hiiibrand Silver Award and gain recognition for the work that went into it. What began as a manageable display typeface evolved into a variable font family with eight weights and seven widths. Throughout the process, I was constantly faced with visual and technical challenges.
When designing a variable typeface, you have to control every instance within the design space. It’s more about designing a system than individual weights. I had to figure out how many masters I needed and where to place them on the axes. The entire family has to function as a system, but every style and every character in that style also has to be drawn accurately. So it was a constant zooming in and out between different aspects.
Added to this was the challenge of implementing the typeface design as a side project alongside client work—and within a predictable timeframe. Once the typeface was visually finished, I just needed a good name!
I am very happy with the release and how the agency Rocket & Wink presented the typeface family. A big thank you goes to my fantastic team: Ivo Gabrowitsch for marketing and naming, Anja Meiners and Andreas Frohloff for their support with the design, and Olli Meier for the mastering.”
From all of us at Fontwerk, we just want to say an enormous thank you for your trust, Christine, and congratulations on the award.