Fontwerk

Đà Lạt

Fonts in Use
Pangea Text
Images by Vinh (Product & Launching Event) Mắt Bét (Showcase)
7. January 2026

Pangea: the art festival wayfinder

Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt

With the project City of Arts, the Vietnamese city of Đà Lạt – also called the “City of Artists” – transforms its cultural heritage into a visual experience. The branding was developed by Behalf Studio in Hanoi, which is known for its conceptually strong, typography-driven design.

F

or the art festival’s signage system, the team, led by Creative Director Giang Nguyen, was looking for a typeface family that was both functional and sensitive and they found just what they needed at Fontwerk. As Giang Nguyen remembers, Pangea Text was chosen very early on: “We wanted an aesthetic that was inspired by signage systems and their functionality: clear, minimalist, but not too technical. Pangea combines all these requirements with its friendly, humanistic tone.”

Typographically, the project was quite demanding, with multi-column layouts and lots of short text passages in small font sizes.

We had to play with spacing, sometimes even compressing words slightly – but Pangea managed all of this, its resilience is impressive.
Giang Nguyen, Creative Director

A crucial factor was also the excellent support for the Vietnamese language. Pangea offers full diacritical features that work in both tight line spacing and complex layouts. These features are thanks to the input from Donny Truong, one of the leading experts in Vietnamese type design, with whom Fontwerk works. Truong stands for a philosophy in which linguistic aesthetics and technical precision work together equally. His characteristic script and idiosyncratic touch is clearly noticeable in Pangea’s Vietnamese character set.

For Fontwerk, the appearance of Pangea in Vietnam is an example of how global type design can have a local impact. “We are delighted that our fonts not only work, but are also loved and used in Asia,” says Ivo Gabrowitsch, founder and Managing Director of Fontwerk. It confirms his philosophy of internationalization on an equal footing.

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Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
The typography of the City of Arts wayfinding guide was carefully and precisely worked out by Behalf Studio.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
The color system is rational and accessibility-friendly.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
The project was officially launched in 2024, at historic Đà Lạt Railway Station, with the attendance of representatives from the Đà Lạt People’s Committee, various governmental departments, and the Head of UNESCO in Vietnam.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
There are few greater challenges for a typeface than maps and wayfinding. Pangea has mastered all the twists and turns.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
The folding map plays a central role at the City of Arts Festival in Đà Lạt, Vietnam: as a travel guide and souvenir.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt
The project was also featured in the Vietnam Festival of Creativity & Design 2024, held in both Hanoi and Ho Chi Minh City. Presented as a community-driven participatory installation, it featured a large-scale version of the map where visitors could contribute their own memories of Đà Lạt.
Fonts in use: The typeface Pangea Text for the project City of Arts, the Vietnamese city of Đà Lạt

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Pangea Text identities festivals signage maps Vietnamese Vietnamese (language) infographics art colorful left-aligned/ragged right text justified text headlines events illustrations videos exhibitions Fonts in Use