West

A compelling mix of conciseness and pragmatism.

Daniel Perraudin reinterprets the geometric sans serifs concept in a contemporary and original way. Variable fonts are included in the Family Package.

18 Styles
Rag
West Hairline
Rag
West Hairline Italic
Rag
West Thin
Rag
West Thin Italic
Rag
West ExtraLight
Rag
West ExtraLight Italic
Rag
West Light
Rag
West Light Italic
Rag
West Regular
Rag
West Italic
Rag
West Medium
Rag
West Medium Italic
Rag
West Bold
Rag
West Bold Italic
Rag
West ExtraBold
Rag
West ExtraBold Italic
Rag
West Black
Rag
West Black Italic

Art is to be free. Design is to fix. — Kanye West

Stroy

The following geometric shapes: square, circle and triangle, often fascinate creatives, not least those who design typefaces.

It’s therefore hardly surprising that many fonts that are rooted in these classical forms look rather similar. Although the construction of West follows in the same geometric tradition, it achieves independence and its own distinct character. It has a simple yet sophisticated formula: visually similar forms do not repeat.

Combining conciseness and pragmatism, it presents itself as timelessly modern but has its roots firmly planted in the practicality and functionality of classical modernism. West succeeds in reinterpreting the concept of geometric sans serifs in an original way. Behind its apparent lightness lie a multitude of different design decisions by its designer Daniel Perraudin.

In order to maintain a harmonious canon of shapes and to do justice to its construction and symmetry, he varied individual letter widths (e.g. a narrow a and s in contrast to the wide b, n and J). He emphasized this unique character further with unusual glyphs such as W, t, f, 2, the alternative forms of the italic Q, the diagonal endings or angular dots. The characters beautifully oscillate between Art Deco influences (e.g. M, N, V, 3) and more technoid, monospaced influences of the nineties (e.g. f, alternative r) as well as the classical effect of fully reduced geometric grotesques (e.g. t, d, g, C, G, 9). All together, these design idiosyncrasies result in a compelling, contemporary mix.

The range of West is also something rather special in the geometric genre: nine font weights ranging from Hairline to Black, matching italics as well as variable fonts that are all included in the Complete Package, giving the user full flexibility, which is perfect for branding and editorial projects.

Thanks to the exceptionally open “un-compact” finish, West is recommended not only for display use but also for smaller text or for wayfinding or signage systems. This has already been put into practice for the wayfinding system in the Old Masters Gallery in Dresden, where individual icons were designed, which were then adopted into the present fonts and adapted to the respective stroke width.

A
#65

Glyphs

Uppercase

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Lowercase

a
b
c
d
e
f
g
h
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z

Latin Accents

Á
Ă
Ǎ
Â
Ä
À
Ā
Ą
Å
Ã
Æ
Ć
Č
Ç
Ĉ
Ċ
Ð
Ď
Đ
É
Ĕ
Ě
Ê
Ë
Ė
È
Ē
Ę
Ğ
Ĝ
Ģ
Ġ
Ħ
Ĥ
Í
Ĭ
Ǐ
Î
Ï
İ
Ì
Ī
Į
Ĩ
Ĵ
Ķ
Ĺ
Ľ
Ļ
Ŀ
Ł
Ń
Ň
Ņ
Ŋ
Ñ
Ó
Ŏ
Ǒ
Ô
Ö
Ò
Ő
Ō
Ø
Õ
Œ
Þ
Ŕ
Ř
Ŗ
Ś
Š
Ş
Ŝ
Ș
Ə
Ŧ
Ť
Ţ
Ț
Ú
Ŭ
Ǔ
Û
Ü
Ǘ
Ǚ
Ǜ
Ǖ
Ù
Ű
Ū
Ų
Ů
Ũ
Ŵ
Ý
Ŷ
Ÿ
Ź
Ž
Ż
á
ă
ǎ
â
ä
à
ā
ą
å
ã
æ
ć
č
ç
ĉ
ċ
ð
ď
đ
é
ĕ
ě
ê
ë
ė
è
ē
ę
ğ
ĝ
ģ
ġ
ħ
ĥ
í
ĭ
ǐ
î
ï
i
̇
ì
ī
į
ĩ
ĵ
ķ
ĺ
ľ
ļ
ŀ
ł
ń
ň
ņ
ŋ
ñ
ó
ŏ
ǒ
ô
ö
ò
ő
ō
ø
õ
œ
þ
ŕ
ř
ŗ
ś
š
ş
ŝ
ș
ß
ə
ŧ
ť
ţ
ț
ú
ŭ
ǔ
û
ü
ǘ
ǚ
ǜ
ǖ
ù
ű
ū
ų
ů
ũ
ŵ
ý
ŷ
ÿ
ź
ž
ż

Numerals & Currency Symbols

0
1
2
3
4
5
6
7
8
9
¤
$
¢
£
¥
ƒ
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
a
e
n
o
0
1
2
3
4
5
6
7
8
9

Punctuation

.
,
:
;
!
¡
?
¿
&
@
·
*
#
/
|
\
(
)
{
}
[
]
-
­
_
«
»
"
'

Mathematical Signs & Symbols

+
×
÷
=
>
<
±
~
¬
^
µ
%

Arrows & Shapes

Ligatures

fi
fl
IJ
Í

Greek

π

Languages

Afrikaans
Albanian
Asu
Basque
Bemba
Bena
Breton
Catalan
Cornish
Croatian
Czech
Danish
Dutch
Embu
English
Esperanto
Estonian
Faroese
Filipino
Finnish
French
Friulian
Galician
Ganda
German
Gusii
Hungarian
Icelandic
Inari Sami
Indonesian
Irish
Italian
Jola-Fonyi
Kabuverdianu
Kalenjin
Kamba
Kikuyu
Kinyarwanda
Latvian
Lithuanian
Lower Sorbian
Luo
Luxembourgish
Luyia
Machame
Makhuwa-Meetto
Makonde
Malagasy
Maltese
Manx
Meru
Morisyen
North Ndebele
Northern Sami
Norwegian Bokmål
Norwegian Nynorsk
Nyankole
Oromo
Polish
Portuguese
Quechua
Romanian
Romansh
Rombo
Rundi
Rwa
Samburu
Sango
Sangu
Sena
Serbian
Shambala
Shona
Slovak
Slovenian
Soga
Somali
Spanish
Swahili
Swedish
Swiss German
Taita
Teso
Turkish
Upper Sorbian
Uzbek
Volapük
Vunjo
Walser
Welsh
Credits & Details
Design Contributions
  • Andreas Frohloff
Mastering, Production

Andreas Frohloff
Christoph Koeberlin

Marketing

Daniel Perraudin (naming, copywriting)
Ivo Gabrowitsch (copywriting, imagery, specimen)
Anja Knust (graphic design, artwork, imagery)
Keenly (motion design)
Lucy Beckley (English translation)

Design Period
2014–2021
Release Date
May 31, 2021
Recommended Use

Advertising & Packaging
Editorial & Publishing
Logo, Branding & CI
Fashion
Wayfinding & Signage