et it truly takes a village to create a typeface and very often the blood, sweat and tears that goes into bringing a new typeface to market remains hidden from view. So, when we heard the news that Neue DIN had been awarded a German Design Award in the category Excellent Communications Design (Typography), we literally jumped off our seats and did a happy dance. Even more when we read the jury’s statement:
The typographic design of ‘Neue DIN’ fully meets the requirements of digital transformation and thus raises the timelessly clear elegance of the classic standard typeface, which served as the starting point for the project, to a contemporary level.
The German Design Award is one of the most prestigious creative awards in the world and we are so incredibly proud that our work has been recognized and awarded this accolade by the German Design Council. This motivates us even more to further improve and extend the typeface in the future.