Berlinale

or the fifth time, Claudia Schramke is in charge of the art direction for the festival. During her studies at the Lette-Verein Berlin from 2006 to 2009, she discovered her “love for design, especially typography.” She then continued to develop her illustrative, colorful design style at the Weißensee School of Art.

The key visual for Berlinale 2025 is inspired by the almost forgotten film leader countdowns, which were used to help thread a film reel. “I wanted to create something lively that celebrates 75 years of film tradition and impressively interprets the theme of time. The beating heart of the Berlinale, so to speak,” writes Claudia Schramke on her website.

To contrast with the strong colors, the designer was looking for a high-quality, classic-looking font. She came across Pangea, designed by Christoph Koeberlin: “Because it’s from Christoph, it had to be good.” (Schramke)

Pangea Condensed in particular is “wonderfully striking”. She was also won over by the comprehensive language expansion of the font, which is of great importance for an international film festival. “Those were convincing arguments for me … absolutely brilliant,” she says, summing up her decision.

Try Pangea

Try Pangea