oney was founded in 2012 in Los Angeles and was acquired by Paypal for four billion US dollars at the end of 2019. As well as the app for iOS and Android, it focuses on browser extensions for Chrome, Firefox, Safari, Opera and Microsoft Edge and most recently the mobile version for Safari. The extensions are already used by 17 million people.
Under the wing of Paypal, Honey’s visual identity was also strengthened, among other things with the Pangea font family ... as a typographic bargain hunter, so to speak. It is used on the website, in the blog “milk+honey”, in YouTube videos (along with Pangea Text), in Instagram posts, in Pinterest posts, and in the browser extension itself.
As Honey is active on all major social media channels – Facebook, Twitter, Instagram, Pinterest, YouTube – the brand needs a consistent visual voice. Since the continuous texts of these platforms cannot be individualized typographically, Pangea takes over this job in the published illustrations, animations and videos.
The Honey browser extension sounds the alarm: either take a 10% discount immediately or put it on the drop list and be notified when the price falls. As Paypal is on an international expansion course with the Honey brand, the decision to choose Pangea shows it is forward-looking. With its extended Latin character set (including Eastern European and African languages and Vietnamese) as well as Cyrillic and Greek characters, Pangea proves to be a true language talent. The font is also well equipped for coupon and discount battles, with two dozen currency characters, eight types of digits, a slashed zero, as well as arrows and bullets.
