Eco-conscious brands leading the way with our fonts

In our latest use case for Nice, an eco-conscious cosmetics brand uses Nice as its hero typeface for their brand.

For Benno Hinrichsmeyer, an experienced Climbing Instructor and Sport Masseur, the road to finding a natural care product for his hard-working hands was a long one, so much so that he decided to create his own cosmetics brand. In 2019, he began experimenting with natural ingredients to develop his first vegan hand cream. A few months later he founded 4 People Who Care with his brother and two friends.

As part of a packaging overhaul and redesign, Nice Headline by Jan Fromm adorns the brand new product range and in the words of the Designer, Kathrin Burschyk, they “chose Nice because the typeface commands a great presence both at the POS and in the webstore … just the right warmth and emotionality.”

Living in a highly modernised world, it’s very easy to take water for granted. Yet for the KWB (Competence Center for Water, Berlin), the topic of water is at the heart of what they do. They are tasked with ensuring the ‘promotion of science, research and development on the subject of water, so that Berlin can work efficiently, considerately and in a forward-looking manner with its urban water cycle.’

As the world changes and faces a climate crisis, KWB’s work is becoming ever more important. As their prominence and role has grown so has the need for a visual identity that connects and engages with their audience. They recently collaborated with Bureau Est agency, to create and develop a completely new brand under the artistic direction of.

Featuring our very own climate-conscious Pangea Superfamily, the new visual identity elevates the voice and tone of KWB and is utilized across the whole brand. A particular special feature is the brand new logo which includes an exclusive alternative letter W designed by Christoph Koeberlin.

For many large cities across Europe, waste can be a big problem and for the Andalusian capital, Granada, they have to deal with their fair share of abandoned trash. Yet the City Council has been on a mission to change public attitude and behaviour and have enlisted the help of a range of agencies to help address the problem.

With support from the environmental service provider PreZero, the local cleaning service Inagra, the Creative Agency Viernes and Franziska Weitgruber’s Nikolai font, they have created a motivational campaign to keep the city clean.

‘Clean Granada, I love you clean’ aims to ensure that every individual can make a modest contribution to help clean up. With a range of brightly coloured posters that are adorned with a broad array of call to actions and beautiful illustrations, it’s an eye-catching and compelling campaign guaranteed to catch the attention of the local population.