The fourth industrial revolution is fueled by data. Data is the raw material that companies will mine in the future. This is sometimes difficult for traditional industries. That’s why they need IT experts who can evaluate the data stock of the core business and derive actionable insights or new corporate goals from it.
With this future task in mind, the team from Magnitude came together in Austin (Texas) in 2014. In just eight years, Magnitude grew to 600 employees and is now a leading service provider for digital transformation with over 1000 customers. On October 28, 2021, the brand was bought by insightsoftware, a developer of software for enterprise performance management.
A year before the acquisition, Magnitude prepared itself: with a revised visual identity in which the fonts, Pangea and Pangea Text play a leading role. In the video entitled “Everything is data”, the Magnitude marketing team sets up the logical and emotional chain of thought:
“Data is information … is insight … is amazing. Color enhances data. Icons illuminate data. Type amplifies data.”
What could be better for brand designers and typographers than to work for a client who understands typeface as a mainstay of their corporate design? This finding is obvious, especially in the area of data processing and analysis, but by no means a matter of course, rather the exception. Magnitude has taken the right path with Pangea: For a brand that evaluates and presents with data, Pangea, with its unusual geometric-humanistic balancing act, is the perfect partner. It conveys security, contributes to understanding and creates emotional access to the world of data. At Magnitude, Pangea is the bridge between the number crunchers (aka the data people) and the clients who need to be motivated.
