Boom Promphan Suksumek is not a loud person, on the contrary, the serenity she radiates may be rooted in her motto, which is นานาจิตตัง (nā-nā jit-tang) and means ‘so many people, so many opinions.’ It describes the abundance and fullness of human thoughts, views, and feelings.

This appreciation of individual diversity is also reflected in her work. Under her label Boomtype, the Bangkok-born, The Hague-based designer creates typefaces and word marks and advises on Thai typography. To further deepen her knowledge, she completed her Master’s degree in Type and Media at the KABK.

In her work, Boom places great emphasis on quality, durability, and clarity—qualities that are evident in the retail fonts she has designed for Bold Monday (Bilo Thai), Dinamo (Diatype Thai), Cadson Demak (Toratat), and Fontwerk (Pangea Thai, Neue DIN Thai).

Boom is dedicated to documenting and preserving Thai typography culture and was awarded a talent development grant from the Stimuleringsfonds Creative Industries to support her research and help her develop the Thaipography Archives, which is a public visual archive dedicated to capturing Thai typography in the wild. She also documents her so-called Typewalks on YouTube.