As April draws to an end, we are buoyed by the sunshine and seeing some of our most recent engineering projects and fonts out in the wild. In our latest newsletter, take a peek at the newest visual identity for the Sundance Festival where Pangea plays a starring role, hear the guys from The Interrogang Podcast rave about our very Nice new release, find out about our collaboration with GlyphsApp and read all about our work for Hyundai Card on South Korea’s first ever variable corporate font.
|
Lights, camera, starring services
|
|
|
As April draws to an end, we are buoyed by the sunshine and seeing some of our most recent engineering projects and fonts out in the wild. Take a peek at the newest visual identity for the Sundance Festival where Pangea plays a starring role, hear the guys from The Interrogang Podcast rave about our very Nice new release, find out about our collaboration with GlyphsApp and read about our work for Hyundai Card.
|
|
 Promoting young talent and customer loyalty: The Sundance Festival Merch Shop offers a range of T-shirts, all designed with the house colors and font, Pangea. | Hero image: Park City Main Street Atmosphere, Photo by Stephen Speckman |
|
The annual Sundance Film Festival is the largest independent film gathering in the US. Many famous directors have launched their careers at this influential and infamous ten day event, including Robert Rodriguez, Quentin Tarantino, James Wan, Marc Forster, the Coen brothers and Jim Jarmusch.
For the latest festival (20–30 January, 2022), which went online for the second time due to the pandemic, Sundance treated itself to a new visual identity. Created in close collaboration between the Sundance Institute, The Gordon Co. and the Branding Course of the New York School of Visual Arts. They chose the highly versatile and multilingual Pangea Family as their house font. Alongside the poster, the font is used on the website, the program, the festival catalog and of course, the multiple promotional items and merchandise.
To see Pangea showing her camera-ready Sundance smile, head to the in use case gallery.
|
|
 The corresponding slant extremes using the example of the letter A in the GlyphsApp |
|
We love solving tricky challenges, especially those that help find the best possible solutions for our clients. Hot off the heels of our corporate project for ZDF, when it came to working on a large scale font mastering and production project for Hyundai Card with Aad van Dommelen (designer of Romaine), we were delighted to help with the technical side of things.
The team at Hyundai Card were looking to update and invigorate their corporate font. As South Korea’s second largest credit card company, the brand’s unmistakable profile has been represented by the exclusive corporate typeface Youandi, which was first designed back in 2003. With their 2021 revamp, they wanted it to be stylistically reworked and technically spruced up. At the core of the project was the goal of making it the country’s first corporate variable font. With an ambitious deadline, many technical challenges had to be mastered and overcome. You can find out exactly what we did and how we did it over on the project page.
|
|
We are firm believers in the power of collaboration to make the world of typography more accessible to all. To this end, we’ve recently started working with the GlyphsApp team. Our engineers spend some of their time on quality assurance for the popular font editor. This will not only help the Glyphs team to develop the tool further and make it more efficient, but it also helps us to stay at the forefront of technical developments in this field (e.g. Color Fonts, Variable Fonts).
Together with a small group of people, we write ‘unittests’ based on the experience we have gained in our day to day work as font developers.
|
|
The Interrogang Podcast is one of our absolute favorites and in our opinion a must listen! So, you can imagine our delight to be mentioned not once but twice, in two recent episodes! In episode four of season two of Proof&Co’s weekly round up of news from the world of typography, Kyle Read and Joshua Dick discuss ‘The Power of Type’ and how fonts can do good in the world and we were thrilled that Pangea was mentioned as a standout example of how a font can change the world.
Then, in Week 13 in a summary of the latest font releases, we were over the moon to hear that the newest addition to our family was also given a name check and showered in praise. According to Kyle, Nice is his ‘favorite release of the year and an instant buy’. He describes Nice as ‘a real masterclass of serif design’ and that he ‘highly recommends picking up any number of the 56 fonts in the collection’. Well, we definitely agree with him there ;)
|
|
|
|
We want to make type as accessible as possible, so we have made it super simple for students to enrich and expand their own collections with Fontwerk fonts. All eligible students can purchase a Fontwerk Family for the price of a single weight (e.g. buy the whole Nice Poster or Supermarker family for just €50). Even after graduation, the license remains valid.
|
|
|
|
