West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport

A very hospitable brand redesign

In the 300-strong community of Rocheport on the banks of the Missouri, lies the Les Bourgeois Winery. It is the third largest winery in Missouri, USA and was one of the first clients of the Hoot Design Company, which is located in neighboring Columbia.

The winery has a distillery, bistro, restaurant and accommodation, which were all brought together under the new umbrella brand The Blufftop at Rocheport with the help of Hoot in early 2022.

Some of the brands were already established, while others were new with the relaunch. “To ensure that The Blufftop at Rocheport and its nine sub-brands are cohesive, we created ten visual identities that work seamlessly together. With a broad color palette inspired by Missouri’s natural landscape, custom illustrations and a variety of different type families, we developed a visual system that is both distinctive and consistent,” said the founder of Hoot, Kristen Brown. One of the type families that they used is West. Brown said:

“West is the perfect complement to our sweeping wordmarks and formed the basis on which we could unite the nine brands under one roof.”

Kristen Brown, Founder of Hoot

The emotional backbone of the Blufftop brand is formed by the calligraphic Esmeralda Pro from Sudtipos and the graceful serif Sometimes Times from BoulevardLAB; the modernist Alternate forms of Korolev from Device is used as the headline typeface. Together, the font quartet defines a heterogeneous brand family that is both easily accessible and appealing.

Taste West

West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport

The terrace restaurant A-Frame offers classic picnic dishes for lunch or as an evening snack.
West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport

Rocheport Distilling Co. Whiskey set in West and Esmeralda
West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport – among others

The floral leitmotif of the brand family defines the calligraphic typeface, Esmeralda by Sudtipos and the captions are set in Korolev Alternate.
West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport – among others

Nine brands under one roof with Fontwerk’s geometric sans West as a unifying element
West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport

The Blufftop at Rocheport’s property map makes full use of the font quartet.
West typeface in use for the trailside vineyard retreat The Blufftop at Rocheport

On the website, West functions as the main font for navigation, headlines and in the body text.

Taste West