HAMSTER HAS PUPS

Once we have welcomed a typeface into our family, we nurture and care for it lovingly. And just like in real life, sooner or later this deep affection leads to the family growing. Most recently, our cutest font brought us this joy: Hamster has had offspring in the form of lowercase letters and five new color variants.

Joe Stitzlein’s ‘colorful playground for designers’ was our first color font two and a half years ago, which also earned us our first TDC Award (Certificate of Typographic Excellence) thanks to SNASK’s unique release campaign. The rounded ends of Hamster and the bold font styles are reminiscent of the cute rodents’ chubby cheeks and this appears even more so in the newly designed lowercase letters.

The brand new colors Grape Soda, Barbecue, Raspberry, Indigo and Burgundy are darker than the eight familiar combinations and are more suitable for light backgrounds. They are also designed to conform and to pass the WCAG contrast standards (W3C’s Web Content Accessibility Guidelines).

This brings the total number of fonts available to 15 variable and 90 static fonts.

Existing customers who have purchased the complete package can download them free of charge through their customer account!

For everyone else, the collection is available for less than the price of four individual fonts. This eliminates the need to decide on the right color and makes it worthwhile to simply fill your paint palette with the maximum selection.

We absolutely love it when we see companies taking the plunge with a revamped look, especially when it includes one of our typefaces.

MSC Cruises is the third largest cruise brand in the world and is renowned for its luxurious ships, Mediterranean hospitality and exclusive travel experiences.

Across the globe, MSC Cruises employs 24,000 people in 45 countries and its multilingual website reaches audiences in 66 markets and welcomes them in 38 languages. So when it came to finding a font that could speak to all of MSC’s customers and carry the brand across the globe, Pangea’s multilingual talents caught the eye of the design company Magic Pencil. Coupled with MSC Cruises’ desire to become more environmentally conscious, Pangea’s impeccable sustainable credentials made it the perfect fit. The Light, Regular and SemiBold styles of Pangea are now used for the website while Pangea Light, Regular, SemiBold, SemiBold Italic and Bold are employed across all printed materials.