We have a special service case for beloved pet supply brand, Trixie, West adds a touch of magic to an exhibition and Pangea reaches new heights in its latest use case.
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New Lettering Tricks for Trixie
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Spring has sprung and we are so looking forward to lighter, longer days! In this month’s newsletter, we have a special service case for beloved pet supply brand, Trixie, West adds a touch of magic to an exhibition, Pangea reaches new heights in its latest use case and we share a super cool new type tool we stumbled upon.
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 From the scanned draft to the first iteration of optimizations |
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Last September, we talked about the creation and design of a new logo for the well established pet supplies brand, Trixie.
Following the logo redesign, Trixie turned to us again to create a custom lettering for their new, revitalized brand value “Friends for Life”. We worked closely with them to bring warmth and familiarity to the brand and to make it more appealing to its customer base. After a number of different iterations, Trixie settled on a digitized brush marker style that adds individuality and emotion to the brand.
As Head of Marketing Claudia Menzel, says, “In Fontwerk, we have found a partner who has provided us with very individual advice and suitable solutions depending on the job. The cooperation was reliable and professional, but most of all, a lot of fun”.
It was such a joy to work on this project with Trixie and we are so delighted with the results.
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 Cover of the exhibition catalog “New Objectivity”, designed by Verena Gerlach. |
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In 1925, the Director of the Kunsthalle Mannheim, Gustav F. Hartlaub curated an exhibition entitled “Neue Sachlichkeit” (New Objectivity). The term was coined to articulate the sober design trend that had begun to emerge in art, architecture and literature as a reaction to the ongoing political and social upheaval of the time. The term later became synonymous with the cultural awakening of the 1920s that reached far beyond art.
Fast forward to 2025 and the Kunsthalle Mannheim recently curated another exhibition which explored “Neue Sachlichkeit” and shines a spotlight on work that was otherwise overlooked 100 years ago.
As part of the exhibition a catalog was exclusively created by Berlin-based designer and typographer Verena Gerlach. Verena chose Daniel Perraudin’s West typeface, a reinterpretation of the geometric sans serif as one of the fonts of the publication, in combination with Moulin by Sandrine Nugue (Commercial Type).
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 3,466 meters above sea level: No other literary prize in the world is awarded at a higher altitude. |
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The Prix 3466 was launched in 2021 and is the only annual prize that honors and recognizes a major work of European literature every year.
Selected styles from Christoph Koeberlin’s Pangea Family along with Mark Jamra’s Latienne typeface (TypeCulture) were chosen by the Turin-based creative agency Tundra Studio, which is responsible for the visual identity of the renowned literary prize.
The agency developed the logo, website and marketing materials and on their choice of font, Pia Panzarella said: “We chose Pangea because it has a modern, attractive design and because its concept corresponds to the overarching aim of the Le Grand Continent Literary Prize to “unite European narratives and promote international culture.”
Pangea also provides top-notch language support service, as the Prix Grand prize currently communicates in French, Italian, German, Spanish and Polish.
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We are always on the lookout for innovations in type and were delighted to see the recent launch of Grid Type by Katharina Nejdl. Grid Type is a nifty type tool that can help you create your own stencils and draw your own letters.
Drawing on inspiration from historical grid-based type design with stencils and using a clever bit of code, you can create endless designs and variations. So, whether you are looking to create standout headlines or logotypes, this is a fantastic tool!
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We believe excellent fonts should be accessible to all, especially when you’re still studying. We know what it is like to live on a student budget, therefore, we offer all students, pupils and trainees as well as teachers, universities, schools and educational institutions a 50% discount across our entire range.
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