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The typeface McQueen in use for the visual identity of the Norwegian startup Aicono
Aicono
Typographically, the Aicono brand is carried by McQueen. Designer A. Bjerk explains: ‘McQueen’s playful and distinctive design adds a touch of creativity and uniqueness to the brand, making it memorable.’
Fonts in Use: McQueen Display for the corporate design of Egna
Egna
In Autumn 2021, the new secondhand mall Egna opened its doors in the Norwegian city of Bodø. For their house font, Egna chose the upright styles of the eccentric McQueen, pointing out the strong contrasts and whimsical ink traps.