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Fonts in use: The eccentric typeface McQueen for Psychotherapist Katrin Terwiel’s brand design
Katrin Terwiel
With McQueen, Cigarsauerkraut’s art director Enrico Kunze found the perfect match for Psychotherapist Katrin Terwiel’s vision.
Fontwerk case study: The Seibert team has already celebrated the new corporate design internally and it will be rolled out over the course of the year.
Semi-Custom Font for Seibert
Seibert turned to us because McQueen was already being considered as the new corporate font – as part of the gradual redesign of the visual identity. Two logo fonts were built in just six weeks, which ensure comfortable and safe use of the variants for all employees.
The typeface McQueen in use for the visual identity of the Norwegian startup Aicono
Aicono
Typographically, the Aicono brand is carried by McQueen. Designer A. Bjerk explains: ‘McQueen’s playful and distinctive design adds a touch of creativity and uniqueness to the brand, making it memorable.’
Fonts in Use: McQueen Display for the corporate design of Egna
Egna
In Autumn 2021, the new secondhand mall Egna opened its doors in the Norwegian city of Bodø. For their house font, Egna chose the upright styles of the eccentric McQueen, pointing out the strong contrasts and whimsical ink traps.
The typeface McQueen Display in use for Ordinary Lifee, the Songdo-based café where you can gain an extra hour daily
Ordinary Lifee
McQueen’s strong stroke width contrasts and deep cuts in curve transitions ensure that it gives the identity of Ordinary Lifee a distinctive profile.
Fonts in use: McQueen typeface for Ridley Howard Exhibition Book ‘Shorelines’
Ridley Howard ‘Shorelines’
When Creative Director Magnus Naddermier was hired by the Paris-based gallery Andréhn-Schiptjenko to design ‘Shorelines’—the first publication covering the works of American painter Ridley Howard—he decided to use the Display variant of the McQueen family.
McQueen typeface in use at Milan Design Week 2019
EPFL+ECAL Lab Exhibition
During the ‘Salone internazionale del Mobile’, the EPFL + ECAL Lab organized the ‘Hands on Vision’ exhibition. A previously unpublished version of McQueen served the organizers as a suitable font for displaying the accompanying static information.
McQueen Typeface
McQueen
God save the McQueen