Fontwerk
Articles

Designing typefaces is our passion. Shaping them into stories is what drives us.

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All Client Work Fonts in Use Font Story News Essay
Nine arguments to help you convince your boss to buy a font — “Why should I pay for a font when you can get them for free?”
“Why should I pay for fonts?”
Nine responses to objections to a well-considered typeface OR Nine reasons why you need to invest in a good font
Why license fonts at all? — Your brand is not standard and therefore deserves more than just a standard font.
Why license fonts at all?
Kickstart your next design pitch: Eight points to convince your team or your clients to license professional fonts. (Includes a handout for your next meeting)
Is your logo still fresh? Checklist for decision-makers.
Is your logo still fresh?
An essay by our guest author Jürgen Siebert, who explains how a brand’s logo can become a real value-adding factor—including a checklist for decision-makers.